Jorden Woods

High Tech Startups

Jorden founded Paradigms Consulting Group (PCG) in 2004. Since that time he has:

  • Helped multiple startups raise over $25 million from VCs, Corporations, Angels, and government funding sources for both B2B and B2C companies

  • Led the operations for multiple high-tech and cleantech startups setting strategy and driving millions of dollars in new revenue from existing customers and new channels

  • Developed a strong Silicon Valley network in High-tech and Cleantech: connected with hundreds of startups, service providers, organizations, and companies in the Silicon Valley high-tech and cleantech ecosystems

  • Developed and executed comprehensive market entry strategy for European/Asian high-tech companies entering the US including optimal target market/target customer discovery, competitive positioning, channel and partnership strategy, market segmentation, product mix/roadmap, marketing strategy, and execution plan

  • Developed strategy and spearheaded the full marketing launch (tradeshows, media/analyst tours, PR) for new products across sectors including AI/Machine Learning, wireless services/devices, cloud infrastructure and services, video gaming/virtual worlds, globalization/multilingual technology, enterprise/application software/middleware, B2C social Web applications, digital health/medical software/devices, entertainment technology, cleantech (transportation, smart grid, energy efficiency), and security

  • Created a stronger value proposition for many high-tech companies through the development of optimal market positioning/repositioning, pricing strategy and product mix based on ROI/payback analysis, competitive dynamics, competitive differentiation, and customer/partner ecosystem, and

  • Enabled Fortune 500 teams at Cisco, Apple, VMware, and Verisign to more effectively capture revenue from global markets and reduce costs through strategic advice and globalization technology selection and deployment

Prior to founding PCG in 2004, Jorden was the CEO/CTO/co-founder of Omniscape Corporation (2002). Omniscape was an early stage startup developing a patent-pending, software-based networking platform. This platform leveraged Microsoft's .NET framework and Russia-based development team for generating and operating on-line worlds at a fraction of the cost and time of existing technologies.

Prior to Omniscape, Jorden co-founded GlobalSight Corporation, a leading provider of globalization management systems (GMS) that was acquired in 2005. Under his leadership GlobalSight was rated as one of the “Top 50 Private Companies in the World” by both the Red Herring and Upside Magazines and raised over $48 million in investment from the venture capital community. Furthermore, GlobalSight’s product received Computing Magazine’s coveted ‘Best eBusiness Application of the Year’ (2001).

Under his CEO leadership Jorden grew Globalsight from 3 people to 75. He built and managed a world-class senior management team generating revenues of over $2 million from sales to Fortune 500 companies in the first two years of operation. He also spearheaded GlobalSight’s global expansion, launching and overseeing the company’s European operations and Asian partnerships.


Jorden, as a recognized thought leader in the globalization space, has spoken both nationally and internationally at over 100 conferences, tradeshows, and workshops. Jorden is a founder of GlobalSight Corporation, a company that was the leading provider of globalization management systems (GMS) to the Fortune 500 from 1996 until its acquistion in 2005.

Jorden has extensive experience in the globalization, internationalization, localization, translation (GILT) industry including being a former Excom member of Localization Industry Standards Association (LISA) on globalization and the former Co-Chair of OSCAR (XML Open Standards for Globalization Industry). As an Excom member Jorden spearheaded the development of globalization standards for content and metadata. Jorden has also been an active participant at Microsoft’s Global XML Architecture Summit focused on .NET and globalization issues. While at GlobalSight Jorden was responsible for the development of the world’s first hybrid J2EE and .NET-based globalization Web service.

In addition to his work at GlobalSight and in the industry Jorden has authored numerous publications including the chapter entitled ‘Managing Multicultural Content in the Global Enterprise’ for Usability and Internationalization of Information Technology edited by Nuray Aykin and the foreword for James Bean’s Engineering Global E-Commerce Sites: A Guide to Data Capture, Content, and Transactions. Additionally Jorden was the instructor for the Global eCommerce course for the eCommerce Certificate at San Jose State University between 1999-2002.