Category Archives: Uncategorized

Creating Customer Demand

This is the second in a series of posts on sales and marketing. In my last post, we discussed the importance of good messaging for communicating your value to the marketplace. For those of you who haven’t seen the previous … Continue reading

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Messaging for Leadership

In my last post we discussed putting in place your execution team. Now with your execution team in place (at least theoretically), this next series of posts will be focused on customer acquisition. For me, customer acquisition begins with marketing … Continue reading

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Building Out Your Team

As I mentioned in my last post, once you have developed an execution plan, it is now possible to build out your team to make the plan a reality. Before I get to this point, though, let me mention a … Continue reading

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Developing Your Execution Plan

In my previous post I discussed sizing your marketplace. During that exercise we thought about the profile of your target customers and tried to understand the channels by which you could sell to them or interest them in your product(s). … Continue reading

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Qualifying and Quantifying Your Opportunity

In my last post I made the point that by better understanding the marketplace for your ‘great idea’, you will be able to qualify and quantify the future opportunity for your business. So how exactly do you do this? First, … Continue reading

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Choosing the ‘Right’ Great Idea

As I promised at the end of my last post, I am going to show you that there is a methodology to creating and running a successful startup. So ‘keeping my promise’, this is officially the first post in my … Continue reading

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Startup Insights: Insights for Startups

This is my first blog post for Startup Insights. If you are an entrepreneur, are working in a startup, or are interested in starting your own company you may find some interesting insights in this blog. My name is Jorden … Continue reading

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