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	<title>Startup Insights</title>
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		<title>Creating Customer Demand</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=44</link>
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		<pubDate>Tue, 14 Sep 2010 06:42:06 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
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		<description><![CDATA[This is the second in a series of posts on sales and marketing. In my last post, we discussed the importance of good messaging for communicating your value to the marketplace. For those of you who haven&#8217;t seen the previous &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=44">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[This is the second in a series of posts on sales and marketing. In my last post, we discussed the importance of good messaging for communicating your value to the marketplace. For those of you who haven't seen the previous post, I started this series]]></content:encoded>
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		<title>Messaging for Leadership</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=36</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=36#comments</comments>
		<pubDate>Wed, 01 Sep 2010 07:21:07 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[In my last post we discussed putting in place your execution team. Now with your execution team in place (at least theoretically), this next series of posts will be focused on customer acquisition. For me, customer acquisition begins with marketing &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=36">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[In my last post we discussed putting in place your execution team. Now with your execution team in place (at least theoretically), this next series of posts will be focused on customer acquisition. For me, customer acquisition begins with marketing a]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Building Out Your Team</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=32</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=32#comments</comments>
		<pubDate>Fri, 13 Aug 2010 00:49:54 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[As I mentioned in my last post, once you have developed an execution plan, it is now possible to build out your team to make the plan a reality. Before I get to this point, though, let me mention a &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=32">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[As I mentioned in my last post, once you have developed an execution plan, it is now possible to build out your team to make the plan a reality. Before I get to this point, though, let me mention a few things about startup teams.

Most startups beg]]></content:encoded>
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		<title>Developing Your Execution Plan</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=25</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=25#comments</comments>
		<pubDate>Wed, 04 Aug 2010 07:55:59 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[In my previous post I discussed sizing your marketplace. During that exercise we thought about the profile of your target customers and tried to understand the channels by which you could sell to them or interest them in your product(s). &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=25">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[In my previous post I discussed sizing your marketplace. During that exercise we thought about the profile of your target customers and tried to understand the channels by which you could sell to them or interest them in your product(s). If you look ]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Qualifying and Quantifying Your Opportunity</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=22</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=22#comments</comments>
		<pubDate>Tue, 20 Jul 2010 08:17:05 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[In my last post I made the point that by better understanding the marketplace for your 'great idea', you will be able to qualify and quantify the future opportunity for your business. So how exactly do you do this? First, &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=22">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[In my last post I made the point that by better understanding the marketplace for your 'great idea', you will be able to qualify and quantify the future opportunity for your business. So how exactly do you do this?

First, in order to blossom and t]]></content:encoded>
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		<title>Choosing the ‘Right’ Great Idea</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=14</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=14#comments</comments>
		<pubDate>Wed, 30 Jun 2010 00:36:15 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paradigmsgroup.com/startupinsights/?p=14</guid>
		<description><![CDATA[As I promised at the end of my last post, I am going to show you that there is a methodology to creating and running a successful startup. So 'keeping my promise', this is officially the first post in my &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=14">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[As I promised at the end of my last post, I am going to show you that there is a methodology to creating  and running a successful startup. So 'keeping my promise', this is officially the first post in my  'successful startup methodology' series.

]]></content:encoded>
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		<title>Startup Insights: Insights for Startups</title>
		<link>http://paradigmsgroup.com/startupinsights/?p=5</link>
		<comments>http://paradigmsgroup.com/startupinsights/?p=5#comments</comments>
		<pubDate>Tue, 22 Jun 2010 07:05:55 +0000</pubDate>
		<dc:creator>jwoods57</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[This is my first blog post for Startup Insights. If you are an entrepreneur, are working in a startup, or are interested in starting your own company you may find some interesting insights in this blog. My name is Jorden &#8230; <a href="http://paradigmsgroup.com/startupinsights/?p=5">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[This is my first blog post for Startup Insights. If you are an entrepreneur, are working in a startup, or are interested in starting your own company you may find some interesting insights in this blog. My name is Jorden Woods and I have spent most o]]></content:encoded>
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