Monthly Archives: September 2010

Creating Customer Demand

This is the second in a series of posts on sales and marketing. In my last post, we discussed the importance of good messaging for communicating your value to the marketplace. For those of you who haven’t seen the previous … Continue reading

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Messaging for Leadership

In my last post we discussed putting in place your execution team. Now with your execution team in place (at least theoretically), this next series of posts will be focused on customer acquisition. For me, customer acquisition begins with marketing … Continue reading

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