Fortune 500 Case Study (International Market Expansion)
Company Initiative: GE Information Services wanted to expand the global reach for one of its existing Internet-based Electronic Data Interchange (EDI) applications so that it could provide services in 4 European markets.
Challenge: The company had an aggressive strategy to launch its application in all markets simultaneously. The application, however, could not support multiple currencies, multiple languages, or multiple tax regimes.
Solution: After analyzing GE’s goals and needs, Jorden recommended a phased strategy beginning with code internationalization, empowerment of local offices, and followed by the launch of one country every 3 months. Implementation was very successful and the project rapidly generated a positive ROI.
Global 2000 Case Study (Globalization Strategy)
Company Initiative: A large software provider wanted to globalize its Web site so that it could provide marketing support to its overseas operations in Europe, Asia, and Latin America.
Challenge: The company did not have a strategy for the rollout, had not yet aligned its goals with those of its overseas offices, and did not have the technical infrastructure to support a multilingual, multi-country site.
Solution: After analyzing the company’s corporate goals and needs, Jorden met and interviewed most of the members of the international team. He then reviewed the site architecture and the technology infrastructure. Based on his findings, he then recommended a solution based on three principles: 1) a documented strategy with buy-in from global stakeholders, 2) an internationalized infrastructure, and 3) globalized processes based on central oversight and local empowerment. Jorden’s globalization strategy became the foundation for the company’s successful global Web site rollout.
Global 2000 Case Study (Globalization Technology/Strategy)
Company Initiative: A large consumer electronics company wanted to create a more efficient internal process for supporting the globalization of an important customer loyalty site.
Challenge: The company had an aggressive strategy to launch many new countries, however, existing processes were already stretched to a breaking point and were unable to cope with added tasks.
Solution: After interviewing all major stakeholders, PCG produced a GCMS functional specification that met all goals while reducing resource needs and time by 40%. PCG then went on to provide a detailed technology roadmap (SRS) that now forms the basis for the company’s GCMS implementation plan.
Fortune 500 Case Study (Global Strategy and Custom GCMS)
Company Initiative: Hewlett-Packard (HP) had a very aggressive strategy to provide a centrally operated, globally branded, multilingual Web site to 72 markets while enabling each market to customize the content.
Challenge: The company had over 50 separate Web sites across the world each with its own focus, content, design, technology platform, and resources. All production was carried out independently.
Solution: After analyzing HP’s goals and needs, Jorden and his team at GlobalSight produced a custom version of the GlobalSight GMS. This version enables HP’s country managers to make modifications to certain types of content within a globally-branded, templated, environment. Implementation of the project was very successful and the project rapidly generated a multi-million dollar ROI. This platform has now become the standard globalization platform at HP.